

2024–now · Prime Video · Running
JB Smoove hosts a business competition where entrepreneurs get 90 seconds to pitch their product to an audience of potential customers: The 100. If The 100 like the product and price, then the entrepreneurs go to a panel of Amazon executives and celebrity entrepreneurs. The panel selects which products join Amazon's exclusive Buy It Now Store and award one entrepreneur $20,000 each episode.
Wednesday
No upcoming episode has been announced yet.
Last aired
S01E13 · Episode 13
2024-12-18
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The Panel Gets Dirty
2024-10-30 · 47 min
The Bug Scream
2024-10-30 · 47 min
Turning Up The Spice
2024-10-30 · 46 min
Lions and Ducks and Skunks, Oh My!
2024-11-06 · 50 min
Tony Pops Off
2024-11-13 · 46 min
Episode 6
2024-11-20
Episode 7
2024-11-27 · 50 min
Episode 8
2024-12-04 · 50 min
Episode 9
2024-12-11 · 50 min
Episode 10
2024-12-14 · 50 min
Episode 11
2024-12-14 · 50 min
Episode 12
2024-12-14 · 50 min
Episode 13
2024-12-18 · 50 min
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Browse #buyitnow on Instagram →Nick Cannon, JB Smoove to Host New Game Shows for Amazon Prime Video
Variety · May 14, 2024
JB Smoove To Host U.S. Version Of ‘Buy It Now’ For Amazon As Nick Cannon Hosts ‘Wish List Games’
Deadline · May 14, 2024
Amazon's Buy It Now Goes Swimming With Shark Tank
ADWEEK · Oct 30, 2024
'Curb Your Enthusiasm' breakout star JB Smoove previews hosting duties for Prime Video game show 'Buy It Now'
WTHR · Oct 21, 2024
Amazon is launching its own Shark Tank where winners get to be Amazon sellers
The Verge · Sep 30, 2024
Prime Video's Buy It Now: What to know about competition show hosted by JB Smoove
About Amazon · Oct 16, 2024
Jb Smoove's New Star-Studded Game Show Is an Entrepreneur's Dream
IMDb · May 3, 2026
What to watch: new movies and TV shows to stream this week
Shortlist · Oct 23, 2026